​BTaylor Public Affairs delivers the full complement of public and media relations, as well as employee and community
relations. The agency's expertise extends to
planning and executing strategic communications that help manage relationships across business, government, nonprofits, and media.

Overall Strengths

  • Extensive media relations, community relations, government relations and public affairs experience

  • Significant experience in developing strategic communications campaigns and dealing with issues that cross government, business, non-profit and media spheres of influence

  • Expansive virtual collective rolodex

  • Policy expertise in areas of healthcare, education, environment, energy, land use and local transportation

  • Deep knowledge and understanding of state government at all levels

  • Understanding of the character and complexities of New Jersey

Public and Media Relations

  • Craft strategic communications plans for organizations, initiatives and programs

  • Manage relations with reporters, editors and producers

  • Develop and issue advisories and releases

  • Plan and execute press conferences

  • Create and place opinion pieces and letters to the editor with mainstream and trade print outlets and online media outlets

  • Create annual reports, brochures and other collateral for print and web

  • ​Brand organizations with compelling words and visuals

  • Connect clients with audiences via social media
  • Creation of branded websites

Employee Relations

  • Plan and execute effective, engaging meetings

  • Create programs that boost employee morale and retention

  • Write and design newsletters, letters, memos and other materials for print and web

Community Relations

  • Represent the client with regulators, neighbors and broader communities

  • Assess an organization's reputation and/or standing in a community

  • Develop strategic plans to ensure open, responsive, responsible relationships in the community

  • Troubleshoot and manage issues

  • Manage crises

  • Plan events and manage community participation, including elected and appointed officials

  • Serve as organization spokesperson

  • Manage organization's relationship with regulators and other key government officials

  • Design a strategic philanthropy program

  • Establish and maintain a collegial relationship with key players in the community

  • Educate the community about an organization's good-citizenship commitment and efforts

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